Business to Business Online Sales – Sharper Selling Secret

Internet entrepreneurs can be the wiser with practical knowledge about the value of business to business online sales. What normally happens on the web is that new business owners attempt to rake in cash as quickly as possible.

While on the surface this seems like good old-fashioned common sense, the current Google online algorithms tend to favor a much different approach. Today, the true value of Internet merchandising revenue lies in the establishment of impeccable customer relationships.

Whereas a quick cash sale can give instant liquidity to daily profits, a long-term and loyal relationship with the client is worth nearly a LIFETIME worth of sales, not to mention the accompanying referrals which come from their associates, friends, and loved ones.

The generation of business to business online sales also involves the development of an outstanding website presence — that is, one which carries the perception of highest value in goods and services procured.

Yet, how does a business owner online fulfill the requirements of having an image that is as large as life will allow?

For the average online entrepreneur, it may seem enough to simply market to readers, surfers, and visitors from the general public. However, the term “business to business online sales” actually does contain a very important clue on how to reach this coveted goal.

Meaning, the focus here is NOT specifically upon typical online daily consumers. Rather, it should zoom in upon helping to satisfy both the desires and needs of OTHER companies or organizations.

Almost every wise online entrepreneur knows that the general public tends to perform online shopping in spurts which are based upon passing whims, flashes of desire, or fashionable trends that quickly fade.

Conversely, Internet firms maintain a consistent need to satisfy overhead expenses and obtain supplies that are essentially ALWAYS needed for daily operations. This occurs REGARDLESS of the above outside circumstances.

Simply put, businesses MUST remain within the status of active client pursuit, customer service, and consumer satisfaction… even during times when profits and sales are lower than intended. With that said, there is only way to basically remain afloat in the world of e-commerce and website marketing.

The solution lies with the procurement of business to business online sales activities. Such online business activity comprises an expansive combination of:

— Attention and solutions for the commercial needs of growing companies in addition to a vigorous consumer marketing effort…

— The creation or promotion of advertising videos, because web visitors are now excited by visual communication as much as written words or text on a page…

— The addition of joint venture efforts, whereby two different companies help each other to provide a third business (or the general public) with unique goods and services that one firm cannot handle alone.

Thus, maintaining a view towards business to business online sales [http://onlinesalestip.com] can supply you with a much more reliable and steady income source.

Business Online Marketing Is the Key If You’re Looking To Expand Your Business

When people are thinking about expanding their business one of the primary things which should come to mind is business online marketing. There is no better strategy for finding a large market of consumers, specifically when you are doing it the correct way, and you have it working. It is additionally great for someone on a budget mainly because online advertising and marketing can be very affordable. The most significant issue you will run up against is finding which method is best. Not only is this marketing and advertising strategy affordable but it can also be incredibly effective and can wind up carrying your business to a whole new level.

Business Online Marketing Requires Targeted Traffic
A website is only the beginning of business online advertising. To be able to be a successful online marketer it will be of vital for you to have the ability to people visit your website. To get traffic from the major search engines, you have to learn what they like, to be able to get your internet site ranked well. Posting videos to YouTube about your site and your products is actually a good idea, but you are going to find that building links to your site will be the best way for you to get the high search engine rankings you need to be able to get traffic. What you’re going to have to figure out is what technique will be best for you and stick with it.

Another technique used for business online advertising is through affiliate advertising. For those of you that are unaware of what this is, this is actually a practice of getting other people to market your internet site for you. For this to happen you need good products, along with a good commission rate for the affiliate sales. A number of the better affiliate marketers that are online today will have the ability of driving huge amounts of traffic to almost any website they elect to promote. Many individuals do not realize exactly how much more money they can make on their product by simply opening it up to affiliates to advertise. You ought to also take into account that your product should be something which people are going to want to purchase otherwise you’ll not achieve success. If you have the ability of recruiting a large number of affiliates, the amount of money you make could in fact end up being unlimited.

Business Online Marketing involves giving out quality information
Business online marketing and advertising can either give your business credibility or it could ruin your reputation, depending on how you do it. Take into account that any content you post to the Internet should be incredibly informative and valuable to people since this is how you will improve your reputation over the long haul. Your reputation could be negatively affected if the content you publish online has nothing to do with your product or isn’t valuable and informative. People that come to your web site need to know your information is credible, before they are going to recommend it to others. You ought to find that your traffic levels will continuously rise when you are providing individuals with information that they are actually searching for.

To be able to be profitable and successful with your online advertising, research will have to be carried out so you can discover how to do this in the very best way possible. For those of you that are trying to take your business to the next level and raise your income you’re going to discover that business online marketing and advertising might be precisely what you’ve been trying to find.

Helpful Local Business Online Marketing Strategies

You’re here today because you are interested in some local business online marketing tips. Considering our current consumer population is so dependent on the internet, it is important to utilize the world-wide-web as a tool to increase awareness of your business.

The internet is perhaps the most innovative marketing tool in mankind’s history. I know that sounds a bit dramatic, but it’s true. The internet provides a vehicle for instant and infinite global communication. The online commercial world today is incredibly fast-paced because of the consequential increase in efficiency.

Before we take a look at a few local business online marketing tips, I’d like to commend you on your commitment to expand your business. A true entrepreneurial spirit is rare.

“If your business is not online, your business will no longer be a business” – Bill Gates

Now let’s check out some local business online marketing strategies.

Promote Using Google

We’ve all used Google plenty before. Perhaps that’s how you find my blog today. Studies show that ranking on the initial search results page in popular search engines is exponentially more valuable.

In fact, the top 3 spots on that first page are the most valuable. Why? Because of what I mentioned before; we as consumers depend on the internet to find the information, goods, and services we need.

Regardless of what kind of local business you run, you can benefit immensely from increasing your exposure on Google.

Using SEO

One of the strategies used in this form of local business online marketing is SEO; or search engine optimization. This is essentially a marketing technique used to target popular search terms related your business niche.

For example: Eddy owns a pizza parlor in Chicago. If he performs proper keyword research, he might find that 1,000 people locally are searching for ‘pizza delivery Chicago’ daily.

He can then target this keyword by creating web content, shooting a YouTube video, or paying for advertizing space. I can’t stress enough how valuable SEO can be. It should definitely play a role in your local business online marketing strategy.

Social Media

I’m sure that you are all familiar with social media. In fact, if you’re like most people, you probably spend more time than you should on the likes of Twitter and Facebook.

Because so many people spend so much time using these popular social networking platforms, they are valuable marketing tools.

If you can build a following using these platforms, you can essentially build a client list. After a sizeable list is built you can tweet product information on twitter or advertise specials on a Facebook post.

Utilizing social media is incredibly user-friendly. Because it is so accessible and effective, utilizing social media is a fantastic local business online marketing strategy.

Increasing your business’s exposure online is vital to your success. That being said, don’t let the idea of internet marketing stress you out.

Establishing a legitimate and functioning online presence for your business has never been easier. I hope you find the aforementioned local business online marketing strategies to be profitable.

How To Start a Business Online: 5 Easy Yet Effective Steps to Be On The Right Path!

If this is your first time to do business online, you’re now probably faced with these questions: How to start a business online? How am I supposed to sell online? What do I need to do? Am I really going to earn doing an online business?

These are some of the questions that we will help you find the answers to. Letting you know about the important things that you should be aware of when starting an online business. We will also be giving you tips on how you can become efficient in starting your own online business.

Now what is it that you intend to offer? Will it be products or services. Knowing what you intend to offer is important, if you already have one in mind, because this will help you determine your target market. However, you don’t necessarily have to procure all the products that you intend to offer online.

How to start a business online?

The first thing you need to do is to look for your market. Most people who plan to make business online make this common mistake. They often look for a product or service first, then search for their marketplace second.

Remember that you intend to generate profit. Always keep in mind that successful online businessmen look at the possibility of earning more by spending less. So the first thing you need to is to look for your new market.

How to look for your target market.

Now this answers the questions on how to start a business online, how you’re supposed to sell online, what you need to do and if you are really going to earn doing an online business. Doing an online business, you need to look for your target market first. This is how you’re supposed to sell online and this is what you need to do. Now how do you go about looking for your target market?

Visit online forums.

Find out people’s problems. Try to find out what most people are having problems with, problems that most people are trying to solve.

Do a keyword research.

Search for keywords that most people use every time they search online for solutions to their problems.

Check out your existing competitors.

Try visiting their websites. Find out what they do and how they do it. Then you can use the things you have learned and come up with a product to the target market that already exists. You have the option to join the competition and better that your competitors.

Finding your target audience solves the problem of how you can start a business online. It is essential for you to know your market, more important than the products or services that you intend to offer. You need to find the problem, then provide the solution. This is a proven business technique that many businessmen have used. The moment you have your audience, you can then easily advertise your products and services. You can then offer them whatever it is you think will help them solve their problems.

How to start a business online with a hundred percent success rate? 
All you need to do is to just follow the simple steps and you’re good to go. And don’t forget to find your intended target market first, for you to become successful in your chosen field of online business.

I have been running business online since i was 12 years old, and always loved to help others succeed. The business i run now, crafts unique explanatory videos [http://Magnumsalesvideos.com] for small business or services, to attract more customers and increase sales. I have a business blog [http://Magnumsalesvideos.com/blog] were i write about business related things. If you got any questions, please contact me, i would love to help!

Quick Steps To Establishing Your Home Business Online Enterprise

Many people nowadays wish they could create a home business online. However, many people do not know how to go about doing it. If you’re one of them, there is no need to look further. This article will help answer some of your questions about owning and operating a work from online business.

TIP! Open a customer phone line for your online business. You can have this is as a write off on your taxes.

Have you found your online business niche? Know ahead of time that the persons you are marketing to will benefit from your services. Once this is done, making sales will become easier. Ask people how they feel about the niche you have chosen. Find out if they can refer you to customers, too. Keep on top of trade shows in your area for your specific industry. Attend as many as possible to see what types of people are buying and reach out to them.

TIP! Purchase new equipment. Much of the cost can be written off on your taxes, and in certain years, the IRS gives greater rewards for equipment purchases.

Set up a “DBA” or “Doing business as” license in your home state in order to register your online business. Your local Chamber of Commerce or bank can provide the assistance necessary. You will find this to be inexpensive and allows for separation of home business online and personal accounts.

TIP!Consider a new phone line installation before launching your business online. This separate line may be important so that your phone calls can be answered as professionally as possible, without distractions like children, pets, other people, or noisy activities in the background.

Excellent liability insurance is a must for any business enterprise. Remember, this is very important if you plan on having people visit you at your business. This will allow you to be protected in case something was to happen to someone on your property.

TIP! You could make a business online out of selling used books. There are many websites available for people who want to sell used books.

If driving is a big part of the business, keep good records. Mileage and fuel expenses can be written off on your taxes, and you might be surprised to see how much you can save this way. You may end up writing off a lot!

TIP! Your business online will require an Internet connection, don’t miss out on the tax deductions for it. You can claim a portion of the total cost of these services for business online purposes.

How good are you at managing your time? Many home businesses online require lots of time, since you don’t have a staff to help out. Make sure errands like post office runs and supply shopping are scheduled.

TIP! If you are driving for your home business online, keep track of the gas mileage for a write off. These travel expenses, even if they are only for a day trip, are considered to be 100% deductible.

Don’t be afraid to branch out. Brainstorm and think about what other products and services you can offer that complement your current inventory. As an example, someone working in the landscaping industry may also wish to sell various maintenance tools or equipment. Affiliate opportunities are also a great addition.

TIP! Have your loved ones and friends avoid interrupting your home business online workday by calling ahead as they would with any job. This lets you stay focused on work, including phone calls.

Business Ideas For Home Entrepreneurs

TIP! By scanning your receipts and expenditures and saving them to your jump drive, you will eliminate the need to hold onto boxes of files. There are quite a few available on the market, so read a few reviews before you decide which one to buy.

You can find much work from home business online ideas on the Internet. However, you must know that there are many scams about home business online so-called opportunities. Some scammers sell you things that can be found for free, such as government resources. Some home business online ideas are just pyramid schemes, looking for an uninformed novice. Some scams are more convoluted and ask you to pay for access to high paying jobs, or tuition for classes online that are irrelevant. If you think it isn’t legitimate, don’t bother with it.

TIP!You need to understand which things are and are not deductible come tax time for your business.

Choose a business that is close to your heart. Running a home business online enterprise that you really enjoy will help to keep you motivated, and customers will notice. That helps a lot when you want to expand your customer base.

TIP! Talk to your bank to find out about business accounting. He or she can assist you in opening a bank account for your home business online, obtain checks that include the name of your company and put in an application for a home business credit card or line of credit.

Your focus should be to satisfy all of your customers. Satisfied repeat customers are easier to get sales from than new ones. A happy customer will return time and time again.

TIP!A PO box is crucial if you are trying to start a home business. Your home address is the worst address to use when starting a home business..

Join discussion groups and online forums for those with home businesses online. This is a useful way to communicate with other entrepreneurs and also promote your enterprise.

TIP! Make sure to manage cash flow efficiently. You’ll have no trouble maintaining the cash you make if you know what to do.

The advice shared here should be in the back of your mind while you think of ways to run your own home business online. Remember, though, this information is only as good as the effort you put into applying it. Do that and you should succeed quickly.

TIP!Share space on a server instead of buying your own server for a small home business online. This is referred to as virtual hosting, and likely provides everything you need.

How to Start a Small Business Online Today

Although many are drawn to the idea of having their own small internet business, many budding entrepreneurs do not know how to start a small business online.

Have a Solid Business Model

The first rule of how to start a small business online is to have a solid business model. There is no secret ‘push-button’ model to generating income online. There are many hyped-up schemes on the internet that promise that you will make millions of dollars for doing very little work by just pushing a few buttons. But these are just not reality. Having a small online business is just like any other business.

However, a small internet business is scalable and enjoys higher margins and lower set up costs than a traditional ‘offline’ business. A solid business model for an online business has the prefect mixture of recurring income, affiliate income and high ticket income.

Take Action

You have to be willing to actually get started. The internet is a great resource and there a many articles, forums and websites that all provide information on how start a small business online. It is important to do research on the best business that suits you, but you have to commit and get started building a list of potential customers. This list of potential customers will become a valuable asset as you start to build a relationship with them. You need to provide valuable and relevant information to them to build their trust so that they will be willing to buy from you.

Provide Value

As mentioned above, one of the keys of how to start a small business online is to provide value. In the business world of the internet, if you give, you will receive. If you provide valuable information to your potential customers for free, they will be grateful for it and want more and will be willing to buy it. If you provide rubbish, they will think that you product is rubbish too.

Generate Traffic

A business online without traffic is like a shop in the back street of a old run-down town with no passers-by and nobody knows that it is there. If you really want to know how to start a small business online, you need practical skills to generate traffic to your website pages. Website traffic can either be free or paid for and they both have their advantages and disadvantages. But, with a skilled combination of both, you can have a long term stream of potential customers coming to your online business.

Invest In Education

As with any business, if you want to know how to start a small business online the most important skill you can learn, is marketing. There are many online business entrepreneurs who have gone before you. If they have had success with a business model that interests you, you can learn from their efforts. It is vital to have access to a community and mentors because learning from someone who’s already successful online will make a big difference to your results.

The internet and the new digital economy has made it possible for many people to discover how to start a small business online. An online business does not require a bricks and mortar premises, staff, stock or large financial investment in inventory to make it a success. If you have a computer and access to the internet you can start straight away. You do not have to buy stock or worry about how to supply it to your customers and your online business can work for you whilst you are sleeping!

Absolute Must Know First Basic Steps to Start Small Business Online and Be Successful

Starting a small business online can be a great way to go into business for yourself. An online business can be started on a shoestring budget. You can start a small online business and earn a full- or part-time income from home or anywhere in the world. Operating your business exclusively online enables you to complete all transactions, provide customer service, and manage the entire business, all from your computer. There are several steps you can follow when you are starting a small business online. Anyone, from beginner to seasoned online marketer, can benefit tremendously from learning and applying the following steps.

Find a need and fill it

The first thing you need to do is to look for a profitable market. Most beginners look for a product first, and then try to find a market. That is a big mistake and will often lead to failure. To increase your chances of success, you need to start with a market. You need to identify a group of people who are desperately searching for a solution to a problem. There are many Internet resources that make it easy to do this kind of market research.

Start by visiting online forums to find out what people want. Spend some time on various popular forums, and read the posts. Pay attention to what questions people keep asking and what problems they are trying to solve.

Another way to find out what people want to buy is to perform keyword research. There are many online tools that help to do this research. The trick is to find keywords have a huge number of searches but low competing websites.

Once you have found out what people are searching for, you can sell a product that provides solution to their problem. So look for a market that already exists, and then cater to their needs.

Set Up Your Website

You need a website to sell products or services online. Once you have found your market and product, and you have nailed down your selling process, it’s time to set up a website your business. Some people build their own website by using website creation software or readymade templates. There are also web design services, and these services can help you set up a website that is designed to run a successful business online.

Drive Targeted Traffic To Your Small Business Online Website

To make sales, you need to get buyers to your website. Potential customers will not know about your product if they can’t find your website. There are several ways to get your website in front of people who are looking for the product you are selling.

Pay-per-click advertising is the quickest and easiest way to drive targeted traffic to a website. When you use this method, you can start generating immediate traffic. You can also use search engine optimization to rank your website high in the organic search results.

Other methods of generating website traffic include article writing, banner ads, email marketing, and online classified ads. Video marketing is also a great way to distribute information about your website and product. You can also promote your website by participating in social networking sites and forums where your target audience hangs out.

Take Action

Thousands of people have started their one successful businesses by following these steps. Many have amassed great fortunes in their own businesses. And there’s no reason why you cannot do the same. Use these steps to start and grow your own small business online.

Get A Free Internet Business e-Library with a Free Legitimate Home Based Business Report, Receive new related articles from Leon Edward and featured Small Business and Internet Marketing experts at his blog and website.

Every year, the government–local, state, and federal–gives away millions of dollars to people just like you for business ideas. Leon Edward shares information on government funding, where to find start up grants, sources,, how best to fill out applications, grant management step by step tips, setting up a business steps at his website: – in the small business start up grants articles section.

Marketing Strategies for Small Business: Simple Ways of Taking Your Business Online

There are so many marketing strategies for small business out there these days that it’s enough to make you dizzy if you try to listen to every advertisement. The problem is that people who sell internet marketing systems are likely to be pushing something that doesn’t even work for them! No wonder it’s so easy to get overwhelmed with the technology of today.

But what if there was a way take just the “meat and potatoes” from the best of the marketing strategies for small business?

The purpose of this post is to try to simplify what you actually need to get started in taking your business online…

Why taking your business online?

The beauty of taking your business online… The beauty of taking your business online…

Because, now that the internet is a huge part of the average business, if you’re not taking your business online, you’re leaving a lot of money on the table! You’re apt to be left in the dust while your competitors ramp up past you with their own marketing communication strategy.

But no need to get overwhelmed just yet…

I’m here to give you those “meat and potatoes” for the best internet marketing strategies for small business…

… in actuality, you only need three things for taking your business online to where you can allow the system to do most of the “heavy lifting” for you.

There are basically only three marketing strategies for small business online…

1) Taking your business online with a capture page…

This is also called a “landing page” because it’s what your visitor who’s searching for your service will initially land on. The purpose of the capture page is to compel your visitor to want to enter their email address; hence, you’ve just “captured” them as a new lead.

The main thing you need to remember about the capture page is that it must promise something.

Look at it from your visitor’s point of view; what would compel you to want to enter your email address for more information? A good example of this is to promise something for free – like a free educational video for more information.

2) Taking your business online with a sales page…

Ideally, this is a video that your new lead will be introduced to immediately upon entering their email information. The beauty of this, of course, is that it’s all automated so your new lead will literally be listening to a sales presentation from “you” while you might be still sleeping!

3) Taking your business online with an auto-responder…

On average, most people will need to be approached seven times before making a decision to purchase.

SEVEN times? OMG!

Who on earth would want to be that much of a nag? Especially those small businesses such as network marketing deals where you get all the work and NO training on how to promote you deal. Developing a marketing strategy is so much easier if you only need do it once, and then let the system take over the bulk of the work for you.

The beauty of having an auto-responder is that you set it all up ahead of time with your own personal messages…

People tend to want to buy from those who they know, like and trust. And it’s your continuous flow of emails with your pictures and videos that help them get to know who you are, whereby giving them the chance to grow into a trusting “relationship” with you – even without ever having met you!

And that’s really all there is for in marketing strategies for small business online… except for the idea of a “funded proposal”…

If you haven’t heard of this term before, think of an internet marketing system that will automatically “sell itself” while you use this system for taking your business online. This is an idea adopted by millions of successful internet marketers because it costs money to market your business, and, without a funded proposal, it’s likely that your funds for the business will be exhausted before you start to make any substantial profits.

It’s no wonder that the funded proposal is now a household term among those using marketing strategies for small business online!

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Marketing a Business Online Through YouTube

You might want to consider using social media marketing tools in the form of YouTube in marketing a business online. The reason for that is because of the huge transition that has happened over the last couple of years in communicating and interacting. It is an accepted fact that as of now there is a huge transition in how people communicate with each other.

You would have noticed that letters, postcards and the like are on the wane. What is the change then? Communicating through social media tools is a simple way, not only to interact between friends and family, but also to advertise your business. So, what can you do using YouTube?

Well, it allows you to upload clippings, small videos and music videos. As of now a mind boggling 2 billion videos a day are being viewed on a daily basis here. That itself is more than proof that YouTube is the most happening thing in the online marketing community. It must be mentioned here that this article only provides in detail about how marketing a business online is effective through YouTube or social media tools.

You can find information on other online marketing methods on the internet. The second part of the article contains information on other online marketing methods. Though it is given very briefly, you will definitely find it useful. It is also worth mentioning that YouTube has not only become the one and only video content sharing website worldwide, but is the most effective advertising tool in the online business community.

No matter the company size, one and all have the ability to share unique videos that are informative. YouTube can help your company target a wide range of international audience. Online marketing is all about reaching to far ends where traditional marketing methods can’t excel.

So, when you use YouTube as your advertising campaign tool, it can benefit marketing a business online immensely.

However, an effective video campaign on YouTube needs some key ingredients:

Keywords: There is no doubt that keywords play an important role for viewers to find your video or clippings. YouTube users search videos using keywords depending on their area of interest. It also depends on the products or services that they are on the look out for.

So, you must make sure that your video clipping has proper keywords. If it doesn’t then it will most likely not be displayed during search results. Having the right keywords tagged along with the clipping is an important factor while marketing a business online. You obviously want your video to be accessed easily by viewers.

Quality of your video: It is another story when you are uploading a video for fun. But, when you are uploading a video on your business, you must display a certain amount of professionalism. You must have the business sense to ensure that your video displays to others that your company is a professional one. Before you load your video, take some time to observe the lighting, sound quality, and the words that are used.

Video with some humor: You would have noticed that videos that have good humor tend to make it big on the internet. Sure, your audience expects the video clipping to have informative stuff, but at the same time they like to also be entertained. It can be a very boring experience merely watching a video about a company.

You can easily recollect videos that are unique in their humor and have good stuff. Similarly, when your video clipping has some quality humor, your audience would keep coming back to view it and refer it to others too. So, when your video is humorous and worth remembering, then you can be rest assured that the clipping could become a hit on the internet.

The best part about marketing a business online is that, the mentioned above methods are extremely useful in helping your website get the ranking that it wants. It is not that one particular method only can help your website increase its website rankings. The mentioned above steps can definitely help you market your business online.

You will find the given below tips useful on marketing a business online, especially if you have started a new business and don’t have much knowledge on online marketing methods.

Many ways to market your small business: Like we have seen above, the most powerful method to gain popularity on the internet is YouTube or through social media tools. But you also have other method of marketing a business online in the form of search engine optimization, search engine marketing, article marketing, email marketing, and the list goes on.

Can compete with large companies: As you have started out recently and are a small firm your immediate goal would be to attract customers of bigger firms. You have to fight it out there using internet marketing methods that are mentioned above. You must have excellent online marketing strategies that can get you the results.

You will have to work on your brand awareness. This is a key point for any small business.

Finally, remember to have some patience. This is not an overnight procedure. Sure, marketing a business online using social media tools and the like will make a huge difference, but you must realize that it is slow but steady process. You would want to stay out of advertisers who claim to give you immediate results.

It is not really possible and in some cases it may even take a year to notice good results. So, have fun while learning marketing a business online.

Entrepreneur’s Guide to Taking a Business Online

Just a few short years ago anyone moving to online trading had either to learn HTML or appoint a professional.

Nowadays getting online has moved from being too difficult for IT amateurs to being too easy. It is not an exaggeration to say that an entrepreneur waking up at eight in the morning could, with a bare minimum of expenditure, have an online presence of sorts by twelve.

And here lies the problem.

A website is no more than a virtual store-front. An eBusiness is a business like any other. Behind that store front there needs to be a delivery process, the goods or services to be marketed through that store front, and an infrastructure to make everything work efficiently and profitably.

Even if you are only moving an existing business online you need a credible Business Case
.
The business case describes your reasons for going online: indeed going into business in the first place.

  1. It has to be ‘outputs orientated’ ie it says ‘we will provide this product or that service’ rather than ‘we will use this or that resource’;
  2. It has to explain how you will respond to the market, how you will control your Business Risk.
  3. How it fits with the rest of your business (if any);
  4. How you will track the costs (time and money) and how and when you will measure the results

Your business case must be transparent and comprehensive – not an exercise in self-delusion or self-justification, and if it has significant technical content it has to be comprehensible.

Moving an existing business onto the net is one thing, starting a new business targeting an online clientele is quite another.

The ease and speed with which a new commercial site can be set up from scratch disguises the fact that an online business is just that: a business that trades online. All the disciplines that need to be followed when setting up a bricks-and-mortar business are equally relevant when setting up an online one.

Once you have an acceptable business plan in place the time comes to decide between:

  1. The ‘nerd’s’ approach of building as site from scratch
  2. Using a web designer
  3. Opening an account with one of the many providers of commercial sites
  4. Using a CMS to build an online community site.

Here on New2Business.com we do not deal with the first two options, valid though they are.

We do however suggest that the new online entrepreneur consider options 3 and 4 seriously. Both are simple enough for a non-it-specialist to be able to get up and running in a few days once the various options within your choice have been explored. A search of the internet will provide alternatives enough, and whichever way you go there are a couple of really critical questions to ask of the package you eventually choose:

  • What will your site look like
  • On a lap or desk top
  • On a smart-phone
  • On a tablet.
  • How will it interface with, or provide
  • Your accounting package
  • Your order management software.

When you’re considering a CMS system you’ll have to consider the additional modules available with the core software to make that assessment.

In most cases the decision will focus on one of the commercial providers though a CMS may be more suitable for:

  • A niche marketer
  • Clubs and associations
  • Some professional service providers.

In any case going online is not a simple yes/no decision. Many factors come into play and a few hours researching the options can be time well spent.

Just as an aside there is a natural compromise to be made between ‘user friendliness’ and the capacities of a package. Easy at the onset can mean limited at a later stage!

There is certainly no one-size fits all solution when it comes to commercial websites., if there was there would be no commercially viable options for us to choose from. Our Get Online [http://new2business.com/going-online] section helps you jump the hurdles.

Here in New2Business.com we recognise 3 different scenarios of new on-line businesses:

Existing businesses entering the on-line business environment to extend their existing Clientele

New businesses looking to combine a bricks-and-mortar business with on-line trading

New Start on-line only traders.

Whichever model fits your trading pattern you need to consider your on-line presence as a business on its own with a proper business plan and marketing strategy